Revenue Lab

Where €250,000 to €1,000,000 in ARR leaks out of your funnel. And how we make it visible.

The Revenue Lab maps your entire revenue engine from lead to renewal, puts a euro figure on your biggest leaks and hands you a clear 30/60/90 day plan to close them. Built for B2B software and SaaS teams with €1M to €20M ARR.

  • Full transparency: You see exactly where deals stall, where forecasts slip and where expansion gets left on the table.
  • Hard math, not gut feel: We quantify your upside in additional ARR. Not “more clarity”, but concrete numbers.
  • Focus, not busywork: You walk away with 3 to 5 prioritized levers for the next 90 days, not a 40-item wishlist.
Request the Revenue Lab →

Revenue Leak Calculator

How much ARR are you leaving in your funnel right now?

Enter your numbers. A rough estimate is fine. 60 seconds of input for an honest look at what's possible.

Your inputs
A rough estimate is fine. No finance deep dive required.
%
How many of your opportunities become customers today?
%
Realistically achievable, not wishful thinking.
€
Average annual revenue per new customer.
Your result
Today your funnel delivers
4 new customers / month = €720,000 in additional ARR / year
With your target win rate you could reach
6 new customers / month = €1,080,000 in ARR / year
You are currently leaving
€360,000
in ARR / year, even though these deals are already sitting in your funnel.

ARR = Annual Recurring Revenue

Request the Revenue Lab →

This is exactly where the Revenue Lab comes in: we map your funnel, pinpoint the causes behind this delta and build a plan to capture as much of it as possible in 90 days.

Inside the Revenue Lab

What happens in the Revenue Lab. And what you walk away with.

Session 1

Revenue map & current state

  • We break down your funnel from lead to renewal: channels, stages, conversion rates, ACV, churn.
  • You get a visual revenue map with every stage, every handoff and today's bottlenecks.
Goal: a shared picture of where money dies. No finger-pointing.
Session 2

Revenue leaks & scenarios

  • We identify the 3 to 5 biggest revenue leaks (e.g. no-shows, stuck deals, pricing, expansion).
  • We run concrete scenarios: “What happens if we improve show rate, win rate or expansion by 10 to 20%?”
You see your delta in additional ARR, sorted by priority and lever.
Session 3

30/60/90 day plan

  • Together we prioritize the levers with the biggest impact over the next 90 days.
  • You get a clear 30/60/90 day plan: actions, owners, milestones.
Optional: a recommendation on what to solve in-house and where external support makes sense.
What you take with you
Your own revenue map
Funnel visual plus key metrics.
A leak list
3 to 5 biggest revenue opportunities, quantified in euros.
A 30/60/90 day focus plan
As a PDF or board, ready to take straight to your team.

Fit

Who the Revenue Lab is built for

A fit if …
  • You are a B2B software or SaaS company with €1M to €20M ARR.
  • You already have an active pipeline (inbound, outbound, partner), but forecasts slip and deals hang on a few “heroes”.
  • There are several stakeholders in the deal (founder/CEO, sales, CS, marketing), and you want to align all of them on one revenue picture.
  • You sense that with your current setup you should be getting more ARR from the same leads.
Not (yet) a fit if …
  • You are below €1M ARR and don't have a working funnel yet.
  • You are mainly looking for “done-for-you leads” or an agency to “switch on the machine”.
  • You don't actually want to build your own go-to-market system, just buy campaigns.

We don't make our money selling you leads. We make it by sharpening the revenue engine you already have.

Investment & risk

A clear price. And the risk is on us.

The format
€5,000net
FormatThree 90-minute sessions, remote, spread over roughly 2 to 3 weeks.
ParticipantsTypically founder/CEO, sales/GTM lead, optionally CS/RevOps.
Guarantee · Risk reversal

After the first session you'll know whether the Lab truly creates value for you.

If afterwards you tell me, “That gave us no new perspective, no clear lever”, I won't send an invoice.

If you say: “This is exactly the clarity we needed”, we run the full Lab and you get the map, the leak list and the 30/60/90 day plan.

How it works

What happens next

1
Short intake call30 minutes

We check whether you're a fit for the Lab (stage, ARR, team, goal). If not, we'll tell you straight.

2
Data preplight lift for you

You get a simple list of up to 10 metrics and questions (leads, opps, win rates, ACV etc.) to send over before session 1.

3
3 Lab sessionslive, together

We build the map, the leaks and the plan together, live. No lectures.

4
Handovercleanly documented

You get all results cleanly documented and can keep working with them internally, with or without us.

Ready to put a number on your revenue leaks?

Request the Revenue Lab →

30 minutes. If it's not a fit, we'll tell you straight.